Lyrics
Songs begin with human-written concepts, stories, themes and lyrics created for the individual project.
ABOUT THE MUSIC
Human direction.
Modern production.
TuneTaps music starts with people, songs and decades of creative experience.
Every TuneTaps production begins with human-created lyrics, melody, chord structure, musical direction and a defined creative concept. Technology, including AI-assisted production tools, is used to help bring those ideas to life as finished recordings.
Human Composed
Producer Directed
AI Assisted
Purpose Built
OUR APPROACH
The technology changes. The responsibility for the music does not.
Every TuneTaps track is creatively directed, reviewed and approved by a human music professional before it becomes part of a release, branded campaign or Smart Media Music Card.
MUSIC DIRECTOR
Gino Gavoni
More than four decades of songwriting, recording, production and music technology inform every TuneTaps project.
TuneTaps music is created under the direction of producer, songwriter and music technologist Gino Gavoni. His work in music spans more than 40 years and includes songwriting, recording, production, studio development and the creation of music for artists, brands and commercial projects.
That experience also produced an extensive private archive containing thousands of original recordings, performances, production elements, sound samples, musical ideas and sessions covering a wide range of genres, styles and eras.
Today, that archive serves as part of the creative foundation behind TuneTaps, alongside new composition, production direction and modern music technology.
HUMAN FIRST
The song comes before the technology.
AI-assisted production does not replace the songwriting process at TuneTaps.
Melody
Vocal melodies and musical ideas are developed as part of the composition, not left to an automated system to invent without direction.
Chord Structure
Harmonic structure, movement, key, tempo and song form are established as part of the creative direction.
Production Direction
Genre, instrumentation, vocal approach, arrangement and overall sound are directed toward a specific creative result.
40+ YEARS OF SOURCE MATERIAL
A private music archive built over decades.
Thousands of recordings and production elements collected across a lifetime in music.
TuneTaps draws from an extensive private archive developed over more than four decades of recording and production work. The collection includes original songs, instrumental performances, vocal performances, sound samples, production elements and musical ideas spanning many genres and eras.
Rather than relying on a single source or style, projects can draw from a broad creative vocabulary built through years of real-world recording, songwriting and production experience.
40+Years in Music
1000sArchived Recordings & Elements
ManyGenres, Styles & Eras
RESPONSIBLE USE OF AI
AI is a production tool, not the songwriter.
TuneTaps uses AI-assisted technology as part of a directed production workflow.
Once a song has been composed and a creative direction has been established, production tools may be used alongside our own library of sounds, samples, archived performances and production references to help realize the finished recording.
These tools can assist with arrangement, instrumentation, vocal production, sound design and other parts of the production process, but the creative goal, musical structure and final approval remain human directed.
What that means
- The song is composed before production begins.
- Creative direction comes from a human producer.
- AI-assisted tools are used within a defined musical brief.
- Finished tracks are reviewed and approved by a human.
- Technology supports the process rather than replacing authorship.
VOCAL PERSONAS
Built from our own archive, not from celebrity imitation.
Vocal identities are developed from controlled source material and directed for the individual production.
Singing personas used in TuneTaps productions are developed from collections of archived recordings created during our own production work. Performers represented in those archives participated in recordings on a work-for-hire basis.
No single extended performance is used as the basis for a persona. Instead, personas are developed from combinations of shorter source material together with musical cues, production direction and prompts designed to create a distinct voice appropriate for the project.
TuneTaps does not intentionally create vocal impersonations of known artists or market its production personas as real performers.
PURPOSE-BUILT MUSIC
Created for the experience.
TuneTaps music is built for Smart Media releases, branded campaigns and curated listening experiences.
Smart Media Albums
Original and curated music designed for physical NFC + QR music products.
Brand Campaigns
Music developed around a brand, audience, event, season or promotional concept.
Custom Curation
Collections assembled to create a consistent mood, genre or listening experience.
OUR STANDARD
Human creativity stays at the center.
New tools can change how music is produced, but they do not remove the need for taste, experience, authorship and accountability. TuneTaps uses technology to expand what an experienced music creator can produce while keeping people responsible for the songs, the direction and the final result.